Strategic oversight & evaluation
Safeguarding the implementation of the President's policies and specific directives on national tourism.
About UKP Pariwisata
The duties, functions, and leadership of the Special Envoy of the President of the Republic of Indonesia for Tourism.
Duties and functions
Presidential Regulation Number 137 of 2024
Born from the need for agile execution and cross sector coordination in the face of global tourism challenges, the office of the Special Envoy of the President for Tourism was established under Presidential Regulation Number 137 of 2024.
As a supporting organ to the President, UKP Pariwisata bridges the strategic vision of the Head of State with the acceleration of priority programmes in the tourism sector. Since its formation the office has focused on strengthening international tourism diplomacy, encouraging destination innovation, and safeguarding tourism projects of national and global scale.
Strategic functions
Under the provisions of Presidential Regulation Number 137 of 2024
Bridging / cross sector synergy
Driving coordination, integration, and synchronisation across ministries, agencies, and tourism industry actors.
Global tourism diplomacy
Building strategic partnerships with international entities, investors, and world tourism organisations.
Administrative & operational support
Operational duties are supported by a structure of Assistants and Deputy Assistants drawn from civil servants and non civil servants, with administrative support from the Cabinet Secretariat.
Principal duties
01
Carrying out specific tourism assignments given directly by the President of the Republic of Indonesia, beyond the duties already covered by the organisational structure of ministries and other government institutions.
02
Reporting directly to the President of the Republic of Indonesia on the execution of every mandated task.
03
Reporting on the execution of duties periodically through coordination with the Cabinet Secretary.
Leadership
Zita Anjani
Special Envoy of the President for Tourism
Zita Anjani carries the President's mandate to ensure the national tourism agenda moves across ministries in one direction. Her work centres on safeguarding the President's directives, coordination among ministries and agencies, global tourism diplomacy, and acceleration of priority programmes in destinations.
Through Unlock Indonesia she takes that work into the field: climbing, diving, meeting communities, and raising stories from corners of Indonesia that are not yet widely known.
In her words
Every journey is not only about the places we visit, but about understanding how nature and people grow together.
Because tourism is about where we come to know God, other people, nature, and ourselves more closely.
Zita Anjani
Special Envoy of the President for Tourism