Skip to content

Turning collaborative ideas into real action

From mapping hidden destinations to a national tourism readiness index, every programme is designed for real impact, not just discussion.

Flagship programmes

01

Global Tourism Diplomacy & Investment Drive

Building international partnerships and attracting green investment into Indonesia's priority tourism destinations.

02

Sustainable & Community-Based Tourism Acceleration

Advancing sustainable tourism standards grounded in local community empowerment and the preservation of regional culture.

03

Digital Tourism Transformation & Smart Destination

Accelerating the integration of digital technology in destination marketing, visitor management, and the visitor experience.

04

Premium & Niche Market Development

Developing high value tourism segments such as wellness tourism, MICE (meetings, incentives, conventions, exhibitions), and ecotourism.

05

Tourism Issues Acceleration Task Force

Rapid response to critical issues or obstacles to investment and destination development that require the President's direct guidance and coordination.

Unlock Indonesia

@unlock.indonesia

Sea

Dive Into Indonesia

Indonesia has another world stretching beneath the surface.

From the waters of Maratua to Raja Ampat, Unlock Indonesia dives into Indonesia's marine wealth and finds stories of life, nature, and communities living side by side with the sea.

Seas We've Unlocked

  • Maratua
  • Banggai
  • Pulau Payung
  • Raja Ampat
  • Sabang

Because the deeper we dive, the more stories there are to find.

Explore the blue. Discover what lies beneath.

Competitions

Adventure Is Better When You Share It.

Exploring Indonesia is not only about seeing. It is about creating, competing, and sharing stories.

Through its competitions, Unlock Indonesia invites creators, athletes, and communities to show Indonesia from their own perspective.

Unlock Indonesia Competitions

  • DroneCapture Indonesia from above.
  • PhotoFreeze a moment. Tell a story.
  • FreediveGo deeper. Explore further.
  • ClimbingChallenge yourself. Reach higher.

Because everyone has their own way to unlock Indonesia.

Create. Compete. Share.

Mountains

Higher Grounds. Deeper Stories.

Every mountain has its own character, challenge, and story.

From the trail to the summit, the journey is not only about gaining altitude, but about knowing nature, meeting new people, and seeing Indonesia from a different perspective.

Mountains We've Unlocked

  • Gunung Merbabu
  • Gunung Rajabasa
  • Gunung Gede
  • Gunung Prau
  • Gunung Semeru
  • Gunung Ijen
  • Gunung Bromo
  • Gunung Kelud

Eight mountains, countless stories.

8 Mountains. Countless Stories.

Campaigns

From Exploring to Taking Action

A journey should not end when we reach the destination.

Through Unlock Indonesia Campaign we invite communities and the public to get directly involved: not only enjoying Indonesia's nature, but giving something back to protect it.

Our Campaigns

  • Mendaki Bareng Gunung GedeClimbing together, sharing the experience, and enjoying the journey on one of Indonesia's iconic mountains.
  • Restorasi Terumbu Karang Pulau PayungGetting into the water to help protect marine life and restore the coral reef ecosystem.
  • Mendaki Bareng Gunung PrauBringing the spirit of exploration and togetherness to one of Indonesia's favourite climbing destinations.

Enjoy Indonesia's nature, then give something back.

Explore. Then act.

Keep unlocking

There is still so much of Indonesia we have not met.

So many mountains we have not climbed.

So many seas we have not dived.

So many stories we have not heard.

And this journey has only just begun.

Unlock Indonesia