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Strategic Advisory
Counsel to the President on long-horizon tourism policy and global positioning.
Special Envoy of the Presidentfor Tourism
Driving sustainable national tourism transformation with global competitiveness
Presidential Mandate
A Strategic Mandate
The Special Envoy is appointed directly by the President to provide strategic advice, strengthen coordination across ministries, and accelerate national tourism priorities.
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Cross-Ministerial Alignment
Coordinate ministries and agencies around shared national tourism objectives.
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Acceleration of Priorities
Unblock execution and speed up delivery on priority destinations and programs.
Why Tourism Matters
Tourism is not just travel.
It is economic growth, cultural resilience, and national transformation.
From coastal villages to highland communities, Indonesian tourism generates jobs, preserves heritage, and projects the nation on the global stage.
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Contribution to national GDP
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Direct and indirect employment
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Inbound visitor target by 2029
Strategic Priorities
Strategic Plan
Special Envoy of the President
Impact in Action
Indonesian tourism is a strategic instrument of national transformation. We move with discipline, partnership, and the long view.
Zita Anjani
Special Envoy of the President for Tourism
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Destinations under priority focus
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Ministerial coordination forums
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Field missions completed
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International partnerships
Unlock Indonesia
Thousands of Indonesian destinations have no way in.
We are opening them.
Indonesian travel piles onto a handful of famous names, while thousands of other places wait with no photograph, no story, and no way for anyone to find them. Unlock Indonesia turns that around: tell it what you love, how you travel and what you can spend, then meet the destinations that genuinely fit, each one with the reason it does.
Eight to begin with
Eight points, so you can see how this works. Pick one and the map gives you the place, and one reason it is worth the journey.
National priority
Archipelago icon
Drag the globe to turn it. Select a point to open it.
Ministries and Agencies
Aligned execution across government.
Ministries and Agencies
Aligned execution across government.
Local Governments
Destinations led by their communities.
Local Governments
Destinations led by their communities.
Industry Stakeholders
Operators, hospitality, transport, creative economy.
Industry Stakeholders
Operators, hospitality, transport, creative economy.
International Partners
Bilateral and multilateral tourism dialogue.
International Partners
Bilateral and multilateral tourism dialogue.
Media Center