
Strategic Priorities · 04
Digital and Innovation
Data, platforms, and product innovation for the next decade.
Overview
At a Glance
Data, platforms, and product innovation for the next decade.
This priority aligns execution across ministries and accelerates measurable impact on the ground.
Objectives
- 01Integrated visitor data platform
- 02End-to-end digital services
- 03Tourism product innovation
Key Focus Areas
- Data
- Platform
- Product
Stakeholders
- Comms Ministry
- Tech industry
- Startups
